• Coca-Cola will provide its very first NFT antiques to honor International Relationship Day on Jul. 30.
  • Inspired by video-game loot boxes, the NFT pack will consist of a Friendship Box packed with four 1-of-1 NFT antiques, plus more surprises only to be exposed when a package is opened.
  • Coca-Cola will contribute all proceeds from the OpenSea auction to Special Olympics International.

The auction will begin at 12:01 am UTC on Jul. 30, and close at 8:00 pm UTC on Aug. 2.

Coca-Cola Embraces NFT Innovation

Coca-Cola is entering the NFT area.

In cooperation with Tafi, a custom-made 3D material developer for virtual avatars, and Virtue, a creative firm born from Vice, the beverages brand name is developing its first digital collectibles collection to commemorate International Friendship Day. Profits from the sale will go to Unique Olympics International, Coca-Cola’s longstanding partner. Selman Careaga, president at Global Coca-Cola Trademark, stated in a news release:

“We are excited to share our first NFTs with the metaverse, where new relationships are being created in brand-new methods brand-new worlds, and to support our longstanding good friend and partner, Unique Olympics International. Each NFT was developed to celebrate elements that are core to the Coca-Cola brand name, reinterpreted for a virtual world in brand-new and interesting ways.”

The NFT pack, called The Friendship Box, is inspired by “shared minutes of friendship” and will be auctioned off at the NFT marketplace OpenSea as a single lot. It will include four 1-of-1 multi-sensory NFTs plus unique secret items exposed just to the winning bidder when a package is opened.

The Relationship Box, which is an unusual NFT itself, is packaged as a loot box that “reimagines Coca-Cola’s extremely collectible 1956 retro vending devices for the metaverse.”

Loaded in the Coca-Cola vintage cooler NFT are likewise The Noise Visualizer, an audio-based NFT recording the experience of opening, pouring, and sharing a Coke drink, the Coca-Cola Relationship Card, an NFT reimagining the design of the brand’s popular friendship-inspired trading card from the 1940s, and possibly the most intriguing NFT of the bunch: the Coca-Cola Bubble Coat, a futuristic take on the brand name’s old delivery coat uniforms. The jacket also includes a distinct 1-of-1 unlockable version that can be worn in Decentraland.

To celebrate the launch of the first Coca-Cola NFT auction, Decentraland is organizing a virtual ” can-top” party in the metaverse including surprise guests to captivate the crowd.