The well-known crypto portfolio tracker, Blockfolio rebrands to the FTX app in an effort to provide updated features and tools to retail traders worldwide. The app has been named FTX with some brand-new style changes and tools. It appears that the rebranding is the start of a brand-new era for this application, and we can expect newer features to be added quickly. The user experience hasn’t altered much yet after the preliminary rebranding.

Moving Toward a 360 Crypto App

There are numerous crypto portfolio trackers in the market. Each of them provides particular functions and tools for those who save their properties in exchanges, wallets, dApps, etc. Blockfolio is one of the leading ones with numerous functions, amongst which the insight is the most helpful for traders. Blockfolio Inc, the company behind the app, has begun a collaboration with FTX Trading Limited long back, and the Blockfolio application altered its name to FTX: Blockfolio. Now the 2 groups have chosen to move further and completely rebrand the application to reveal the plans for providing more services. The app will be called FTX from now on with new designs and perhaps more functions in the future.

Companies behind FTX and Blockfolio had the strategy to integrate the app with the crypto exchange considering that the acquisition in August 2020. The teams wanted to offer the trading opportunity to newcomers and those who just tracked their assets in the application.

FTX CEO Sam Bankman-Fried commented on the upgrade:

“The rebrand of FTX: Blockfolio to FTX puts the final cap on our acquisition of Blockfolio, doubling down on our commitment to being the top crypto trading platform for both retail and institutional users. Rebranding Blockfolio shows our commitment to mobile trading, and is just another action in growing our brand name on a worldwide scale and will permit us to bring brand-new functions to market and much better the user experience.”

As discussed above, rebranding will come with the possibility of trading cryptocurrencies. Based on the location of the users, trading will be offered through FTX.com or FTX.us. Usees should first authorize trading on the FTX app prior to beginning to trade. Besides, they ought to finish the relevant FTX client identification program.

FTX is among the popular crypto exchanges in the market, with numerous new retail traders utilizing it. The most recent choice to rebrand Blockfolio and offer trading opportunities in it is on the path to total offerings and draw in more retail traders. It can end up being a strategic step towards the quicker expansion of the ecosyst